FLAM

Shipped

Every change to FLAM, newest first — what a creative director can now do, in the language of the studio rather than the release notes.

  1. NewEditorial & up

    The API: the same develop, started from your own system

    A develop you start from your own service is the develop a director starts in the studio: same routes, same ledger, same frames. Submit the job, take the id, and listen.

    • One URL describes the whole surface as OpenAPI 3.1, and every route ships with a runnable request that CI checks. A route nobody can call is a promise nobody can keep.
    • Long work does not block. Submit, take the job id, and listen. The socket is addressed to your organization, not to a seat, so a run one person started is watchable from another.
    • Tokens are held before anything is queued, settled when the frame lands and released when it fails. An interrupted develop costs nothing.
    • A purchase becomes yours when the payment webhook lands, never when the browser comes back.
    • An organization key opens every route your session opens, and POST /api/mcp gives an agent six tools that commission a develop from asset ids. A key cannot spend money or invite a seat — that stays with a person. Outbound webhooks are still designed and not built, and the docs say which is which.
  2. SharperEvery plan

    Pick the quality and the exact pixels

    Quality is what costs tokens and size is where the frame is going, so you now choose both: develop at 1K, 2K or 4K, then fit to the exact dimensions your site or your marketplace listing asks for.

    • 9, 13 or 19 tokens for 1K, 2K, 4K, stated before you commit and identical to what settles afterwards.
    • The house develops at the nearest tier above your size and fits down, so a 1440×1800 product frame never costs 4K money.
    • Tokens meter developing and nothing else. A model, a ground or a preset is bought once, at a price you see first.
  3. NewEditorial & up

    Workflows: a line of steps that runs itself

    Drag a folder in, set the steps on a line, and the house works through every piece in the order you put them: fit, recolour, upscale, compress.

    • The line is literal. Steps sit left to right in the order they run, and you drag to reorder them.
    • The red variation is skipped on the shirt that is already red, and the step tells you so rather than quietly doing nothing.
    • The whole line is costed before it starts, broken down by step.
  4. NewEvery plan

    Casting: a board of models, or bring your own

    Cast the way you would cast a shoot: browse the board, see a face at full size, and take the one the collection wants.

    • A model is a collage of several views of one person, which is what holds a face steady across a whole lookbook.
    • Bring your own: upload a handful of photographs and the house composes the collage. Never a single headshot.
    • Some faces are free, some are exclusive. You buy one once, at a stated price, and it stays yours under your purchases.
  5. NewEvery plan

    Grounds: a shortlist of sets, not a colour picker

    Backgrounds are real sets now: 5 studio sweeps in white, warm grey, bone, slate and concrete, then 6 scenes for when a collection wants a place rather than a plane.

    • Every ground is a photographed set, floor and wall meeting on a line you cannot see.
    • The ground is chosen once for a lookbook and holds across every frame, which is most of what makes a set read as one shoot.
    • A shortlist on purpose. Infinite choice is not a feature when the 11 that work are already here.
  6. NewEvery plan

    Collections: drag the whole season in, and the house sorts it

    Make a folder and drop in whatever you have — flat lays, phone photographs, packshots, hung garments, whole sub-folders — and the house reads each frame, tags it, and proposes which pieces are the same garment seen from another angle.

    • Drag in single files, whole folders, or a selection of both.
    • Front and back of the same shirt come back as one piece, matched on SKU where you have one.
    • The review sheet shows every proposal before anything is filed. The house suggests, you decide.
  7. NewEvery plan

    Packshots: the whole rail, at catalogue standard

    Drag in what you shot and take back clean catalogue frames: hanger, flat lay or ghost mannequin, on the ground you choose, at the angles you need, for one piece or for 400.

    • Merge several angles of one garment into a single piece, so a set of frames stays a set instead of 4 unrelated files.
    • Steamed or as-is, contact shadow on or off. Those two judgements decide whether a packshot looks bought or borrowed.
    • The house recognises what has already been packshotted and leaves it alone.
  8. NewEvery plan

    The Darkroom: develop many things at once, and come back to any of them

    Developing is no longer one lane you sit and watch: start a lookbook, start another, duplicate a run mid-flight, stop one, edit it and send it again, with everything in progress hanging in the Darkroom.

    • An idle screen makes no requests and still shows each frame the moment it lands.
    • Close the tab and come back tomorrow. The run is exactly where you left it.
    • Duplicate a finished run to try another ground or another model without building the setup again.
  9. NewEvery plan

    The Lookbook: lock what works, develop the rest

    Six steps and no prompt box: choose the models, choose the pieces, choose the ground, lock one reference frame, choose the variations, and develop.

    • The lock is the whole idea. One frame carries your approval, and every frame after it answers to that one.
    • Variations are chosen, not described: pose, full or medium, and a note when you want one.
    • Every stage stays clickable in the breadcrumb, so a decision is never trapped behind a step.
    • A medium shot does not ask you about the shoes. The house knows what will be in the frame.